This is a dangerous time of year to be my credit card.
As an ex-corporate marketer, I now help out small businesses with their branding and image, I can only guess how crazy things must have been in the old office last week.
For many years, ‘Cyber Monday‘ has been the biggest day in the Online Retail industry. Since the popularisation of America’s biggest shopping day, Black Friday, however, there’s been a seismic change in the way shops and online retailers dole out their reductions.
This year, the amount of anticipation for the shopping season has had an unprecedented amount of media coverage. Newspapers, online media outlets and social networks have been alive with chatter, leaving retailers with only one way of responding. Instead of saving their big deals and savings for Black Friday and Cyber Monday, corporate giants like Amazon and Very announced week long sales – capitalising on the attention that they’ve been given.
So this is good news for us shopaholics, right? I mean, more days of sales, equals better deals right?
Well, this year, that might not have actually been the case. The clever clogs over at MoneySavingExpert.com spotted a few examples of tempting Black Friday deals being either cheaper online or simply elsewhere on the High Street. There were also reports of retailers attempting to push low-quality items (cheap wide-screen TVs and white goods are common culprits) into the arms of deal-hungry consumers, let’s hope there aren’t too many disappointed shoppers out there!
There were still some great places to shop this Black Friday season.
The trick with picking out places to shop at is, for me, down to intent. The thousands of eager shoppers that line the streets, come Friday morning, may well be first in line for the retailers’ deals, but they’re also going to be susceptible to buying things they really don’t need. The best thing to do is stay safely wrapped up at home. Staying in and shopping will save you money in the long run, plus it’s just too cold out there now to be jostling with angry shoppers on the High Street.
Although I had really planned on not getting suckered in this year, I still found myself on the sofa with the kids on Friday night, credit card in hand! I did have a limit set, but there were so many lovely deals on – I might have gone a little overboard. Let’s not tell Harry about this – OK?
Here are a few of the deals I picked out on Black Friday, I mostly kept to high-end items to benefit from the biggest savings and guarantee the maximum bang for buck:
Hugo Boss Puffer Jacket
£183 Deal Price: £129.10]
Children’s designer outlet, Kathryns (https://www.kathryns.co.uk/) had a very generous 30% discount on all their stock over the Black Friday Weekend, so I made sure to make the most of it by purchasing this classic puffer. It’s a timeless design and, as I bought it a couple of sizes up, it should fit Alex for a few years to come.
Canary All-in-One Home Security Device
[Was: £179 Deal Price: £109]
This was a little bit of an impulse buy. Of course, Harry and I installed a security system into the house as soon as we had the kids, this is just a little bit of added security for when we have babysitters. The Canary is essentially a security hub, with a mini HD camera that records sharp videos whilst remaining discrete. A steal at this price.
The Oh She Glows Cookbook
[Was: £16.99 Deal Price: £16.99]